Our Charter
Lynx Technologies is an Australian distributor of IT Infrastructure (Server, Storage, Networking and Support Services).
Lynx’s level of success is defined by the level of success of our Reseller partners. Our clear charter is to find synergies with our Reseller partners to drive a winning formula into the market. Lynx constantly evaluates the landscape to determine the capabilities, offerings and services required to ensure our Reseller partners win more often and more profitably.
Our Focus
Lynx is the only Australian distributor with a core focus on HPE and Aruba solutions. We have chosen very consciously to partner with HPE to offer industry leading solutions, tying our success together.
Our Capability
Fundamental to the Lynx proposition is our depth of experience and expertise across our IT infrastructure portfolio. Our sales team are customer focused, technically orientated and backed by our solutions architects holding the highest levels of certification across HPE’s product solutions. Our certification levels include a top-level Aruba certification unmatched in Australian distribution and achieved as only the 65th individual globally.
Our Advantage
Whilst we do provide competitively positioned order fulfilment, our key point of difference is our ability to provide value for our reseller partners through the entire sales cycle.
Our familiarity with HPE allows Lynx to streamline channel backend processes, completing these tasks on behalf of the reseller allowing them to simply focus on their customer.
We see ourselves as an extension of both the vendor and reseller pre-sales team aiming to provide a competitive advantage by affording ready access to sales material and demo equipment, technical resources available to assist with end-user consultation and solution design, and assistance with communicating the competitive value.
We build trusted long-term engagements with our reseller partners with each sales opportunity competitively managed, best positioning our reseller partner to win.
Our experienced support services team work directly with HPE to inform our partners when support renewals are due and offering competitive multi-vendor support offerings.
A dedicated order and supply chain team provide a high degree of hands-on active tracking ensuring efficient and accurate order fulfilment.
Why partner with Lynx?
- Our motivation is your success
- We collaboratively work alongside you and with your end users to design an optimal solution
- Lynx supplements your broad technological focus with our focused HPE solution capability
- We partner in execution by providing pre-sales and technical assistance through your entire sales process
- Lynx views our partnership with Resellers as a long-term engagement, not as an isolated deal
- We streamline channel processes, completing deal registrations on your behalf and drive competitive pricing with HPE
- We provide an unparalleled level of HPE support renewal services, along with competitive multi-vendor support offerings
- Efficient and accurate order fulfillment
